FAIRS AND EXHIBITIONS

If your company is planning to visit a trade fair or exhibition in China, EuSino can organize for you to take part in a trade mission or arrange your individual trip to China. We can provide you with information on fairs and exhibitions in different fields all over China and thus make it clear for you, which fair or exhibition would be most beneficiary to you. Via our two offices in China, we can also arrange some meetings or business contacts during your stay in China and provide you with the support of an experienced Mandarin-speaking mission manager. We can offer a range of support services including brochure production and the arrangement of business meetings for individual companies.

For companies interested in fairs and exhibitions in China as an exhibitor, EuSino can arrange for pre-confirmed targeted business meetings to take place on your stand. We can also offer assistance with translation and print work, liaison and interpretation, setting up your booth.

EuSino’s high profile in China, extensive knowledge of the China business environment and our broad network in China provides you with the opportunity to:
- meet influential government and industry officials relevant to your business
- have tailor-made one-to-one meetings with appropriate Chinese business contacts
- obtain advice and introductions via EuSino local staffs
- network in China

To obtain information on fairs and exhibitions in China, please contact us for further information: click email

Current fairs and exhibitions
China shougang international vegetable sci-tech fair

Date: April 20-24, 2002
Venue: shougang, shandong, prc
Scale: 20300 square meters
Frequency: annual

Products
- Pre-packed fresh vegetables and fruits of seasonal specialty
- Seeds, breeding and young seeds of vegetables and fruits
- Processing, fresh hold, storage, packing and transportation technology and equipment of vegetables
- Dehydrated products
- Genetically modified organisms
- Biotech fertilizer and pesticides
- Greenhouse equipment and supplies
- Sprinkling equipment
- Farm machinery
- Horticulture and ornamental products

For a company wanting to do business with China, taking part or visiting a trade fair or exhibition is important. Taking a stand in a trade fair is a good way of presenting your products and services abroad. The main objective is to match make, therefore a good preparation is necessary. Therefore the answers to the following questions might be helpful to you:

Should I participate as a visitor or an exhibitor?
Before you participate it is important to determine which market segment you want to reach by your participation. How much investment is it worth? Therefore a clear view on the costs for your participation in the trade fair in China is important. The general size of a booth is 9 square meters in China; the price of a booth depends on the size of the fair or exhibition, but also the area and the reputation. Please contact us for an estimate cost calculation

Which fairs or exhibitions in China are suitable for my business?
Before you decide on which fair or exhibitions in China you wish to visit or participate in, it is important to specify your target that you wish to reach. We can distinguish different types of exhibitions or fairs, which reach different, target groups:
- Exhibitions for the general public: exhibitions that are open to the general public variation from customers to agents or importers.
- Trade fairs for a specific public: trade fairs where one type of products is central
- Horizontal trade fairs: one technique or product type is central and visitors come from the same business sector
- Vertical trade fairs: range of buyers is central, different target groups in the same business sector
- International exhibitions: held in combination with a particular international event.

Since you are dealing with a total different country and are not familiar with organizers...it is better to gather some information on trade fairs or exhibitions in your line of industry, the size of the fair or exhibitor: statistics on their estimated annual exhibitors and visitors, also the origin of the exhibitors and the line of business from the visitors. Otherwise, the name of an exhibition or trade fair in China might deceive you in the way that the international exhibition might not be international at all.

Chinese leading organizers:
- China Foreign Trade Center
- China World Trade Center Co., Ltd.
- Shanghai MF Sinoexpo International Exhibition co. Ltd.

How should I participate to a fair in China?
- Decide on your budget, investment
- Decide on your form of participation as a visitor or exhibitor
- Gather information on current trade fairs or exhibitions
- As a Dutch company there are 3 ways of participating to a fair in China:
o Individual participation
o Collective Dutch contribution: collective stand supervised by a national organization: NCH,
o Collective Dutch stand: collective stand set up by a particular institution f ex EVD

What are the advantages of participating in a fair in China?
An advantage of participating to a fair in China is that it is an ideal way of networking with visitors (customers, companies) who are already interested in your product or service and originate from your line of business or industry. It is an ideal way for you to get in touch with your future Chinese business partner, whether it is a customer, a buyer, importer or agent. Also it makes it possible for you to take notice of your foreign and domestic competitors. If you are taking part as an exhibitor it is the ideal way for you to present your product information and make publicity for your product.

What are the points of attention to participate in a fair or exhibition in China?
- Apart from the cost calculation, the thorough organization needed to participate in a trade fair or exhibition in China as a Dutch visitor or exhibitor, dealing with different customs, import regulations, custom clearance. A very large point of attention is taking into account the customs and habits of China in ways of presenting yourself and your company. Therefore a thorough preparation in terms of name cards, Chinese translation, Chinese brochures, etc is necessary.
Follow-up
It is rare for contracts to be signed at the trade fair itself: contacts are made first and then followed up. Make sure that you have a proper administrative system at the trade fair to record the people who are interested and who give you their business cards. You need to 'keep them warm'. If you do not do any follow-up, much of the money you have invested in the stand will be wasted.

Where can I find information on trade fairs and exhibitions held in China?
Most of the large Chinese organizers have a website where you can find information on their organization and their update on fairs and exhibitions. However some of these websites are not available in English, therefore the following links are more efficient:

European Links:
Expodatabase
Fairs Worldwide
Jaarbeurs Utrecht
MECC
Messeplaner
RAI
Nederlands Centrum voor Handelsbevordering (NCH)
EVD
Promosalons

Chinese links:
www.chinavista.com
www.shanghaimart.com
www.shicc.net

If you have any further questions, please click here